Archive for April, 2010


sd project


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Start with a cage containing five monkeys.

Inside the cage, hang a banana on a string and place a set of stairs under it. Before long, a monkey will go to the stairs and start to climb towards the banana. As soon as he touches the stairs, spray all of the other monkeys with cold water.

After a while, another monkey makes an attempt with the same result – all the other monkeys are sprayed with cold water. Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it.

Now, put away the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the banana and wants to climb the stairs. To his surprise and horror, all of the other monkeys attack him.

After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.

Next, remove another of the original five monkeys and replace it with a new one. The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment with enthusiasm! Likewise, replace a third original monkey with a new one, then a fourth, then the fifth. Every time the newest monkey takes to the stairs, he is attacked.

Most of the monkeys that are beating him have no idea why they were not permitted to climb the stairs or why they are participating in the beating of the newest monkey.

After replacing all the original monkeys, none of the remaining monkeys have ever been sprayed with cold water. Nevertheless, no monkey ever again approaches the stairs to try for the banana. Why not? Because as far as they know that’s the way it’s always been done round here.

And that, my friends, is how government and company policies are made.

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Corporate social responsibility as i see it is the inclusion of what appeals to the public into corporate decision making. By doing so these companies hope to earn themselves a good reputation with the public which would lead to increased profits. However what is to stop these corporations from saying one thing and doing another? Isn’t it true that society is built on greed? As we’ve seen in the lectures, people think that having more will make them happy. A publicity campaign to boost profits is not hard to think of so.

According to the non-government organisation Free the Slaves, 27 million people are being held in slavery today. For obvious reasons we don’t know which corporations are employed in this but figures suggest that around 85% of these people supply or make goods for the western world. Thats 23 million people!! And here we are enjoying our materialistic lives while people suffer so that we can be “happier”!

When you think about it, its just as depressing as the whole global warming thing.. but at least were moving in the right direction with more and more corporations brandishing the fairtrade symbol

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