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sd project


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Start with a cage containing five monkeys.

Inside the cage, hang a banana on a string and place a set of stairs under it. Before long, a monkey will go to the stairs and start to climb towards the banana. As soon as he touches the stairs, spray all of the other monkeys with cold water.

After a while, another monkey makes an attempt with the same result – all the other monkeys are sprayed with cold water. Pretty soon, when another monkey tries to climb the stairs, the other monkeys will try to prevent it.

Now, put away the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the banana and wants to climb the stairs. To his surprise and horror, all of the other monkeys attack him.

After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.

Next, remove another of the original five monkeys and replace it with a new one. The newcomer goes to the stairs and is attacked. The previous newcomer takes part in the punishment with enthusiasm! Likewise, replace a third original monkey with a new one, then a fourth, then the fifth. Every time the newest monkey takes to the stairs, he is attacked.

Most of the monkeys that are beating him have no idea why they were not permitted to climb the stairs or why they are participating in the beating of the newest monkey.

After replacing all the original monkeys, none of the remaining monkeys have ever been sprayed with cold water. Nevertheless, no monkey ever again approaches the stairs to try for the banana. Why not? Because as far as they know that’s the way it’s always been done round here.

And that, my friends, is how government and company policies are made.

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Corporate social responsibility as i see it is the inclusion of what appeals to the public into corporate decision making. By doing so these companies hope to earn themselves a good reputation with the public which would lead to increased profits. However what is to stop these corporations from saying one thing and doing another? Isn’t it true that society is built on greed? As we’ve seen in the lectures, people think that having more will make them happy. A publicity campaign to boost profits is not hard to think of so.

According to the non-government organisation Free the Slaves, 27 million people are being held in slavery today. For obvious reasons we don’t know which corporations are employed in this but figures suggest that around 85% of these people supply or make goods for the western world. Thats 23 million people!! And here we are enjoying our materialistic lives while people suffer so that we can be “happier”!

When you think about it, its just as depressing as the whole global warming thing.. but at least were moving in the right direction with more and more corporations brandishing the fairtrade symbol

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Tax in 25 years

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Food (continued)

That last blog didnt work out right, i still have’nt got the hang of doing them so this is part 2!

…But given the overly affluent diets of people in developed countries there is a stark contrast, an inequality that has to be dealt with. But the question is how do you get people who have so much, such high living standards to just give it all up so that people on the other side of the world can do better!?

Well one option is that we could all turn vegeterian! I was surprised by the fact that it takes ten units of grain equivalent to produce one unit of grain equivalent as beef. I think that maybe there should be meat quotas placed on farmers to encourage more vegetable production.

Farmers markets are becoming more and more popular aswell according to this very relevant episode of ecoeye on rte.


The episode focuses on how Ireland could almost completely sustain itself without in food production. Worth a look.

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I really enjoyed this weeks lectures (especially the free ‘almost zero carbon’ apple)! thanks for that by the way. i have always been interested in the biology side of things and i liked the way the facts and figures were presented to us.

So basically we have a serious problem with world food production not meeting demand, especially in the future with world population expected to increase by up to 4.5 billion in the next 20 years. And considering the fact that we don’t seem to be able to solve world hunger now (clearly), its hard to see how we could possibly do it in the future.Its hard to believe that 1

child dies every 5 seconds as a

result of hunger or that there are

almost a billion people starving

in the world today.

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Energy Crisis

There is a direct link between the populations of the worlds wealthiest countries and the amount of energy they have available to them. This is not good news for ireland as we import almost 90% of our energy needs. And with oil prices expected to reach 190 dollars per barrel by 2030 (according to World Energy Outlook iea 2009),  some might say the outlook is bleak.

But if we look at all the energy we have available but are not harvesting i think we could be doing so much more. However many people are against wind turbines for obvious reasons (unsightly, noisy) so other sources of energy have to be developed. Personally i think nuclear is the way to go. You obtain enormous amounts of energy with little waste! of course we cant build our own because our country is broke, so for now i think interconnectors with the UK and France are the way forward.

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